Proposal: Founding Sponsorship for a New Leadership Podcast
A podcast concept bringing together innovation, inclusion, and transformation across African organisations. "Leading for a New Age" podcast hosted by Wendy Mahoney in partnership with Kearney.
Partner Packages
The Podcast Concept
What Leading Change Delivers
A candid, practical leadership podcast exploring how African organisations actually change, from boardroom strategy to everyday behaviour. Each episode features conversations with executives, board members, and change-makers on themes including inclusive leadership, gender mainstreaming, culture and psychological safety, and innovation in African contexts.
The focus is on real stories and actionable tools, not theory. Guests share what they did, how they engaged people, and what they would do differently next time. This authentic approach creates genuine value for senior managers and change agents across the continent.
Episode Themes
  • Inclusive leadership and gender mainstreaming
  • Culture, behaviour and psychological safety
  • Innovation and transformation in African contexts
  • Real stories from executives and board members
Meet Your Host: Wendy Mahoney
Innovation Behavioural Specialist
Wendy Mahoney is Managing Director of Newmella Holdings, a change management consultancy helping corporations innovate and transform. She drives Business Engage in KwaZulu-Natal, focusing on inclusion and gender mainstreaming in the private sector.
Her impressive credentials include serving on the KZN National Business Initiative council, holding a Masters in Brand Innovation (cum laude), and completing a PhD in Brand Innovation. As a Master Practitioner and Trainer of NLP, she brings deep expertise in behaviour change.
Board Leadership
Non-executive director of youth mentorship academy, TEDx Gresham Place and Vega KZN advisory boards
Speaking Experience
Seasoned conference speaker with TED X experience and strong corporate background
Media Presence
Featured in CNBC, Forbes Africa, European Times, and leading African business publications
Why Kearney Africa: The Perfect Strategic Partner
Kearney Africa has supported African clients since the late 1990s from its Johannesburg base, combining local expertise with global capabilities. The firm is recognised for operations, performance and transformation work, as well as organisation and change consulting.
1
Late 1990s
Established African presence in Johannesburg
2
2020s
Expanded DEI programmes and partnerships
3
2024
Gender Mainstreaming Champion award winner
Award-Winning Commitment
In 2024, Kearney Africa was honoured at the Gender Mainstreaming Awards, winning both the Investing in Young Women award and the Southern Africa Gender Mainstreaming Champion award for its work on women's empowerment and inclusive leadership.
Strategic Partnerships
These awards reflect concrete DEI initiatives and partnerships with organisations such as the 30% Club, Voices of Change, Women in Tech, and others, demonstrating a clear belief that diverse perspectives are crucial for innovation.
Perfect Alignment: Why This Partnership Works
Content Alignment
The show's core themes, inclusion, behaviour change, innovation and leadership, sit directly in Kearney's sweet spot of organisational transformation and change consulting.
Audience Match
Senior managers, board members and change agents in African corporates, the same ecosystem Kearney serves and recruits from across the continent.
Shared Values
Both Wendy and Kearney actively champion gender mainstreaming, inclusive cultures and sustainable transformation through platforms like Business Engage.
Channel Expertise
Kearney already runs a portfolio of management podcasts globally, signalling belief in podcasting as a serious thought leadership channel.
Pilot Season Format & Content Plan
1
From Policy to Practice
Making Gender Mainstreaming Real in African Corporates
2
Behavioural Innovation
How Leaders Shift Mindsets at Scale
3
Young Women at the Centre
Investing in the Next Generation of Leaders
4
Boards, Strategy and Culture
What Really Changes First?
5
Inclusive Leadership
Leading Through Crisis and Transformation
Season Length
6–8 episodes (pilot)
40–60 minutes each
Release Schedule
Fortnightly release
Flexible clustering around key campaigns
Format
Conversations with senior leaders
Occasional Kearney guest experts
TIM Africa: Your Production Partner
TIM Africa delivers a comprehensive "podcast-as-a-service" model, handling everything from strategy to distribution. Their award-winning work on The Incredible Machines demonstrates their ability to turn leadership shows into content engines with significant organic reach.
Strategy & Design
Positioning, audience, episode structure and content pillars
Production
Professional video and audio in Durban studio or remote recording
Post-Production
Editing, sound mix, branding, music and graphics
Distribution
Multi-format content across all major platforms
TIM Africa transforms each episode into a complete content engine: full video for YouTube, audio for Spotify and Apple, short clips for social media, quote graphics, blog summaries, and newsletter snippets, with optional performance marketing support.
Partner Packages
Founding Partner Package
  • Branding & Naming Rights:
  • Cobranded Series Title
  • Logo Lockup on Design
  • Cover/Thumbnail Images
  • Reels/Shorts covers
  • Carousel Images
  • Podcast Website
  • 3 × branded episode segments (Pre-roll, mid-roll & post-roll)
  • Category exclusivity during campaign
  • Dashboard Analytics for deeper reporting and recap
R30 000.00 per episode
Strategic Partner Package
  • 1 × pre-roll + 1 × mid-roll per episode (Read by Host)
  • Show notes feature + logo on website
  • Social channel mention
  • Dashboard Analytics for deeper reporting and recap
R20 000.00 per episode
Associate Partner Package
  • 1 × Mid-roll advert (Read by Host)
  • Inclusion in show notes
  • Brand links in Episode Description
  • Simple tracking (unique code/URL)
R10 000.00 per episode
Founding Partner Package: What Kearney Receives
Branding & Integration
  • Example Series title: "Leading Change – with Wendy Mahoney, in partnership with Kearney"
  • Category exclusivity in management consulting
  • Kearney logo on all show assets and thumbnails
  • Host-read acknowledgements in every episode
  • Strategic mid-roll segments aligned to episode themes
Thought Leadership
  • 2–3 episodes featuring Kearney leaders as primary guests
  • Topics linked to DEI, gender mainstreaming, and transformation
  • Integration of Kearney research and frameworks
  • Access to edited video, audio clips and graphics
Content Rights
Bank of edited assets for Kearney's own channels, events, newsletters and DEI programmes
Measurement
Episode-level metrics, social engagement, click-throughs, and end-of-season report with recommendations
What Kearney Gains: Strategic Outcomes
Distinctive African Voice
A leadership platform aligned with Kearney's DEI and transformation agenda, positioning the firm at the forefront of inclusive business conversations across the continent.
Beyond Awards
Takes Gender Mainstreaming and inclusion work beyond awards and reports into ongoing conversation and community building with key stakeholders.
Strategic Association
Direct connection with a respected innovation and behaviour change specialist immersed in Business Engage and corporate inclusion work.
Content Engine
A new platform producing thought leadership, employer brand and client relationship assets in one strategic investment.
Next Steps: Let's Begin the Conversation
01
Alignment Meeting
30–45 minute discussion between Wendy, Kearney Africa (marketing/DEI/leadership & change) and TIM Africa to confirm strategic fit, objectives, audience definition and priority topics.
02
Concept Refinement
TIM Africa drafts detailed season outline, production schedule and budget options. Agree on pilot season shape (6 vs 8 episodes, timing, level of Kearney guest participation).
03
Pilot Production Launch
Once approved, pre-production, recording and launch of first episodes commence according to agreed timeline. Begin building Africa's premier leadership conversation.
Ready to lead the conversation on inclusion and innovation in Africa? This partnership positions Kearney as the founding partner of a distinctive new African voice in leadership thought leadership.